Meet Shifi

Different roles.
One familiar spark.

Warm, curious and a little playful. Shifi is the personality that connects our family of products, showing up in the way each experience needs.

In Me by Shifi

Your daily coordinator

The central assistant for your day, with focused specialists for food, fitness, shopping and care.

Meet this side of Shifi

In Shifi Encore

Your mischievous principal

The principal who believes growing older should leave plenty of room for curiosity, laughter and play.

Meet this side of Shifi

The spirit, wherever you meet her

A nudge towards
your kind of life.

Sometimes you need help choosing the next small step. Sometimes you need a reason to show up, try something or laugh with somebody new.

Shifi’s role changes, but the intention stays familiar: bring the right support, people and possibilities a little closer.

“There’s probably a little more to your day than you’ve given it credit for.”

A little of the Shifi spirit.

A familiar name, clearly explained

Personality with a purpose.

Is Shifi the same AI in every product?

Shifi is the shared brand personality. In Me by Shifi, she is the central AI assistant. In Social, she expresses the spirit of a social host and connector. In Encore, she is the school’s fictional, unseen principal, while real mentors lead the planned live experience.

Will Shifi remember me across different apps?

A universal memory across Social, Me and Encore is not offered by this website. Each product has its own experience and account arrangements.

What is the difference between Shifi and Shifiverse?

Shifiverse is the umbrella brand and the home of the product family. Shifi is the familiar personality you meet within the individual products.

Meet your kind of Shifi

Start with what
matters to you.

Find your experience